The Crown Professional

For clients who struggle with frizz, unruly curls or hair that simply refuses to behave, The Crown Professional smoothing system offers a genuinely transformative solution. We're proud to offer this treatment at our Purley salon — and the results speak for themselves.

What Sets The Crown Professional Apart

Not all keratin treatments are created equal. The smoothing treatment market has evolved enormously over the past decade, and The Crown Professional represents the current state of the art — combining advanced science with a commitment to natural, gentle ingredients.

Where older-generation smoothing treatments relied on formaldehyde or similarly harsh chemicals, The Crown Professional achieves its results through a carefully balanced system of:

• Hydrolyzed keratin — The fundamental building block of hair protein, in a form small enough to penetrate the hair shaft and rebuild structure from within
• Argan oil — Adds lubrication, shine and softness while protecting against environmental damage
• Nourishing botanicals — Plant-derived extracts that complement the keratin complex and support overall hair health

Gentle Formula, Powerful Results

The Crown Professional is sulfate-free and paraben-free. This matters not just for safety, but for results — harsh surfactants can begin breaking down a keratin treatment within weeks, dramatically reducing its longevity.

By using compatible, gentle formulations before and after the treatment, we help our clients maintain their results for as long as possible — typically three to six months depending on hair type, porosity and aftercare routine.

Suitable for All Hair Types

One of The Crown Professional's most valued qualities is its versatility. Whether you have:

• Naturally curly or coily hair seeking controlled definition and reduced frizz
• Wavy hair that wants smoothness without going completely straight
• Chemically treated hair that has become porous and difficult to manage
• Fine hair prone to humidity-induced frizz

…The Crown Professional can be calibrated to your specific hair type and desired outcome. We don't take a one-size-fits-all approach — every treatment begins with a thorough consultation.

Colour-Safe

A major concern for coloured-hair clients considering a smoothing treatment is colour integrity. The Crown Professional is formulated to be colour-safe, meaning it won't lift, alter or dramatically fade your colour. In fact, many clients find that their colour looks richer and more vibrant after the treatment, as the smoothed cuticle reflects light more evenly.

Ethically Produced

The Crown Professional shares our values when it comes to ethical sourcing and environmental responsibility. The brand's ingredients are responsibly sourced, and their manufacturing processes are designed to minimise environmental impact — something we consider an important factor when selecting any product for use in our salon.